Coca Cola Broadens It’s Organic Reach

February 5, 2008 at 6:25 pm 1 comment

Honest TeaToday on Super Primary Tuesday, I’m focusing more on what’s going on in the organic industry. Today it was announced that Coca Cola bought 40% of the organic tea company, Honest Tea. This marks yet another notch in the consolidation of the organic industry as the niche becomes more mainstream and consumer demand increases. While it is great news for the environment that more people are demanding our food come from organic methods, as organic grows, more and more powerful companies get involved to take their share of the profits. Last summer Wal-Mart starting selling organic and in one month became the world’s largest reseller of organic tomatoes prompting some to consider the effects big box demand would have on organic production.

Be sure to check out the “Who Owns Organic” chart produced by Phil Howard, Assistant Professor at Michigan State University. The diagram is featured at The Cornucopia Institute website where you can also find past versions of the chart and watch the organic industry consolidate into the hands of large corporations.

A side note: I saw Persepolis last night and would highly recommend it. In the film, there is a joke where some characters are discussing the materialism of Christmas in the West and jokingly refer to Santa Claus as wearing a “Coca Cola” suit.


Entry filed under: Food Politics, Organic. Tags: , , .

Watch “The Story of Stuff” Peach Tree Branch Bouquet

1 Comment Add your own

  • 1. DosDigger  |  March 21, 2008 at 5:43 pm

    Oh! Great job!
    Very interesting and helpful post.
    Thx, your blog in my RSS reader now
    We’ll expect many new interesting posts from you 😉


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